Charles Carroll is an Associate Director at Farrant Group, leading the firm's digital targeting strategies. He applies rigorous research and data-driven insight to identify and reach key audiences across diverse markets, ensuring client messages resonate with precision and impact.

Charles has over a decade of experience advising politicians and high-net-worth individuals across Australia, the Middle East, the Caribbean, and Europe, developing strategies and messaging for complex and high-stakes environments.

Outside of politics, his earlier career spanned senior advisory roles in UK media and reputation management, giving him a grounding in national press dynamics that now informs his approach to digital audience strategy.