Alex is an Associate Director and Head of Digital, based in London. He advises heads of state, family offices and high-profile principals operating in adversarial and reputationally sensitive information environments, combining proprietary data, intelligence and strategic insight to shape narratives and manage reputational exposure where conventional communications fall short.

Under Prime Minister Boris Johnson, Alex served within the Prime Minister’s Office and Cabinet Office’s Rapid Response Unit, a specialist team at the centre of the UK Government’s counter-disinformation effort. He advised the Prime Minister and senior ministers on events spanning foreign conflict and domestic crisis, and led HMG’s engagement on hostile information threats.

His earlier career was spent advising sovereign and corporate clients across emerging markets, and he has since helped deliver successful presidential and national election campaigns on four continents, alongside communications on matters involving litigation, regulatory scrutiny and cross-border disputes.